Image optimization is an art where it attract the viewers to your article. Image is the first thing we overlooked in the search result of the SEO. Image is the gate way in the search engine where it has lot of opportunity to attract more viewers than the better content and the SEO optimization.  Google images to reducing site load time – image optimization can be an important part of building a successful Ecommerce business.

While optimizing the image, several doubt will arise that  better placement in search results.  i have tips for optimizing your images to improve their performance on the page and in search.Image can able to create more  traffic from image-based search engines .While optimizing  images for search engines we have to ore concentrate on  url structure, anchor text and descriptive just like what we done on normal webpage.

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Image Optimization for SEO: 

Select  the right images:

It is the important part to select the correct image which fit to your content.Image  is the first thing  where the people notice  about your page in the search engine while searching for the relevant topic.Choosing the better image not only  attract the viewers  which help to share our page which leads to increase the   backlinks.   Research shows that while text is still the first thing seen on the page, the image is what sells the page.

Every bloggers use the images from the Google Image. They allow you to search Creative Commons and other public licenses, but you have to notice while using the image, you have to ask permission before using the image, otherwise companies and sites can take legal action against you.

You can get the more free image s from the Flickr , Free imagesiStockPhoto  which has the huge collection of the photos.


As strange as it might seem, the filename plays a role in Image SEO.


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Image Filename:

Creating descriptive,  better selection keywordis absolutely crucial for image optimization.  Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.

Don’t use the default camera name example SAM IMAGE25, try select the better name related to your content (While naming Don’t  use just one word to name your image files ) write few Description  about  the image.

For example if you are writing about the samsung mobile write fully about the samsung model name, colour , features, rate  etc    i.e In camera name they set default as GMIMAGE 45 you must select better name as Samsung Galaxy S3 GT-I9300 white color 2014 .

While people search in the search engine using the terms

  • 2014 white colour Samsung Galaxy S3 GT-I9300
  • Samsung Galaxy S3 GT-I9300  2014
  • white Samsung Galaxy S3 GT-I9300  2014

Your product will display in the search engine,be sure to use good keywords when naming your images.

Uses dashes/hyphens not underscores or pluses, to separate the words in the filename i.e  Google sees dashes as word separators, and underscores as joiners


For example

  • Back-link     denotes    Back link
  • Back_link      denotes    Backlink

you should place your images in one folder on your site, versus placing them in random folders throughout the site.

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you use common image filetypes such as JPEG, GIF, PNG, and BMP.


Alt tags:

The Alt tag displays the best part in image optimization factor.  Alt denotes  alternate.   The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load.

Most of the major search engines are text-based, i.e they can not read images and videos.  Don’t leave the space empty in the image location

These empty spaces are not in any way good for your overall SEO.  The alt tag  informs it about the topic of your image.

Because search engines can’t read images, you need to use alt tags to help describe your image.

If you have an image of the child in rain , your alt tag should read something like this:


Alt=”girl child enjoying safely  in rain with umbrella”


girl child in rain with umbrella

child enjoying safely in rain with umbrella


The key to creating good alt tags consists of three points:

  • Image needs a proper description, without keyword stuffing.
  • If you sell products that have model number or serial numbers, use them in your alt tag.
  • choose the better keyword
  • short and correct to spot out keyword
  • don’t use alt tags for decorative images.  Search engines may penalize you for over-optimization.

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Upload load faster images


Select the correct t image file format. Don’t use GIF file format unless your image is an animation.  Use PNG file format instead.  Because PNG image file  size  is 20% smaller than the same GIF image file.  Another advantage of PNG  is  the PNG can be saved up to 24 bit whereas GIF can be saved only as 8 bit.  you get more color depth and higher quality image with same size in case of PNG.  It uses a lossless compression which means no image data is lost when saving or viewing the image.

JPEG uses a lossy compression which means image loses quality and information each time it is saved. JPEG file size almost always smaller than a PNG.

i have the variation of the  sizes of a 162 X 203 resolution image in various formats:

  • JPG, 60 quality =====> 5.658K
  • PNG-8, 256 colors ===>15.31K
  • GIF, 256 colors ==.=>= 14.73K
  • PNG-24 colour =====>22.8K

While uploading the image you have to notice few more factor.

Crop out extra white space around your image and use CSS to create padding around the image.

Specify width and height for all images. These dimensions can speed up page loading.

Use image optimization tools like , skitchDynamic Drive Online Image Optimizer ,Picnik you can adjust the dimensions, while keeping the storage size small through compression.